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WebEmotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs … WebJan 5, 2024 · Evidence suggests that emotions may influence our behavior as consumers more than we’d like to admit. According to Peter Noel Murray, a consumer psychologist in New York, fMRIs show that consumers evaluate brands mostly based on emotions rather than information or facts about the brand. twitter streamer banned